Almost everyone knows what the Holiday Inn Hotel's logo looks like. You've seen them driving on the freeway, you've visited them on vacation or you even have them in your own home town. Well, they have a new and improved logo. Which one do you like better, the old or the new one?
The new one almost looks like a toilet paper logo, but it also catches your eye. The soft lines in the 'H' feel like a comfy white bed with an elegant flare. They could have used a better front for the 'Holiday Inn' below the H, it's too boring.
1 comment:
What's the deal with all the hotels changing their logos? What happened to brand recognition? I really think in this world's economy, corporations could find a better use of their money. These hotels are spending billions of dollars on things that don't really affect the consumers' experience at their hotels. In the end, better service/product is being forfeited on a logo. That's a shame!!!
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