Friday, December 14, 2007

Reader's Digest New Logo

My last job was with Allrecipes.com, who was bought out by Reader's Digest, so I was actually employed with Reader's Digest. Well anyways, they decided to re-brand their really really old logo, but not much has changed. The typography is different, but it's the same old boring black text with a little extra splash of red as the apostrophe.

What do you think? Is the old logo or the new logo better? And what is the big chunk out of the 'D' in Digest? It looks like the red apostrophe was once there in the 'D'.

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